Shipper/Carrier Interactions Data Collection: Web-Based Respondent Customized Stated Preference (WRCSP) Survey

Abstract

Purpose — The main objective of this survey is to collect data for the development of six models in a freight modeling framework. The framework aims to simulate the interactions between shippers and carriers in a freight market.

Methodology/approach — A web-based survey was designed using stated preference methods and experimental auctions, to collect information about shipper and carrier behavior when facing hypothetical situations. Hypothetical situations were constructed using information collected during the survey.

Findings — The modeling results are available for one model, the carrier selection model. In this model, data were collected using stated preference (SP) methods. Nine SP designs were developed using D-designs and an approach to minimize the nonattendance problem. A multinomial probit model was used. No bias was found due to the position of alternatives on the screen, signs of the parameters are as expected, and level of service attributes are relevant in the carrier selection process.

Research limitations/implications — The final response rate was small (about 9%) which is not uncommon in surveys with freight managers. This response rate might result in nonresponse bias of the estimates, which is the subject of future research.

Practical implications — Since freight transport is the output of a freight market, the application of the freight modeling framework presented in this chapter has potential to improve forecasts of freight flows.

Originality/value of chapter — To the best of our knowledge, the survey presented in this chapter consists of an innovative data collection procedure for the development of an original freight modeling framework.

Citation

Cavalcante, R.A. and Roorda, M.J. (2013), "Shipper/Carrier Interactions Data Collection: Web-Based Respondent Customized Stated Preference (WRCSP) Survey", Zmud, J., Lee-Gosselin, M., Munizaga, M. and Carrasco, J.A. (Ed.) Transport Survey Methods, Emerald Group Publishing Limited, Leeds, pp. 257-278. https://doi.org/10.1108/9781781902882-013