The Drive Toward Non-Commodity Segments
Dr. Dr. h.c. Peter Lorange
(President IMD The Nestlé Professor)
ISBN: 978-0-08-044611-0, eISBN: 978-0-08-045806-9
Publication date: 20 May 2005
Citation
Peter Lorange, D.h.c. (2005), "The Drive Toward Non-Commodity Segments", Shipping Company Strategies, Emerald Group Publishing Limited, Leeds, pp. 74-108. https://doi.org/10.1108/9780080458069-003
Publisher
:Emerald Group Publishing Limited
Copyright © 2005 by Emerald Group Publishing Limited