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Informal Practices in Brazil: Insights Form the Brazilian Jeitinho a

aUniversidade de Brasilia, Brazil
bBrasilia's Institute of Superior Education, Brazil

Informal Networks in International Business

ISBN: 978-1-83982-879-9, eISBN: 978-1-83982-878-2

Publication date: 5 August 2022


Literature has long been discussing indigenous forms of informal practices whose cultural origins are concealed. We first seek to provide a contextualization of the importance of an informal practice that is salient within the Brazilian culture – the Brazilian jeitinho. We then provide a historical background of the jeitinho, as well as an attempt to come up with a definition of the construct, which is by no means a definitive one. We explore how the jeitinho plays a role in the Brazilian organizational scenario, which may be useful for international companies aiming to do business in the country. Finally, we present a set of recommendations as how to deal with jeitinho in organizational-related occasions, drawing on the Brazilian historian Sérgio Buarque de Holanda's “cordial man” concept, which suggests that the roots of Brazilian culture lie in the patriarchal environment of the colonial period. We do not have in this chapter the intention of characterizing the multiplicity of Brazilian business practices, what would be an impossible task to accomplish in light of the enormous diversity of social contexts in Brazil. What we present in the chapter are some concepts and tools for working with and, fundamentally, understanding the organizational and social process the Brazilian context, which we hope may be useful for those interested in doing business in or with Brazil.



Torres, C.V. and Nascimento, T.G. (2022), "Informal Practices in Brazil: Insights Form the Brazilian Jeitinho a ", Horak, S. (Ed.) Informal Networks in International Business, Emerald Publishing Limited, Leeds, pp. 165-179.



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