Sport, Health, and Lifestyle Entrepreneurship: Case Studies
ISBN: 978-1-83982-837-9, eISBN: 978-1-83982-836-2
Publication date: 25 August 2020
Abstract
The sport, health, and lifestyle sector has been at the forefront of entrepreneurship due to new firms being established that have changed existing business practices. The aim of this chapter is to discuss the following businesses: Fernwood Fitness, KX Pilates, Forever New, Carman's Muesli, and Frequency H20. This enables a better examination of how new sport-related businesses emerge in the global economy.
Keywords
Citation
Thukral, E. and Ratten, V. (2020), "Sport, Health, and Lifestyle Entrepreneurship: Case Studies", Sport Entrepreneurship, Emerald Publishing Limited, Leeds, pp. 161-166. https://doi.org/10.1108/978-1-83982-836-220201022
Publisher
:Emerald Publishing Limited
Copyright © 2020 Emerald Publishing Limited