Shaping: Crafting Change Insight
The Insight Discipline: Crafting New Marketplace Understanding that Makes a Difference
ISBN: 978-1-83982-733-4, eISBN: 978-1-83982-730-3
Publication date: 3 August 2020
Citation
Fahey, L. (2020), "Shaping: Crafting Change Insight", The Insight Discipline: Crafting New Marketplace Understanding that Makes a Difference (American Marketing Association), Emerald Publishing Limited, Leeds, pp. 149-185. https://doi.org/10.1108/978-1-83982-730-320201009
Publisher
:Emerald Publishing Limited
Copyright © 2020 Liam Fahey