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The 4I Diamond Framework

The Insight Discipline: Crafting New Marketplace Understanding that Makes a Difference

ISBN: 978-1-83982-733-4, eISBN: 978-1-83982-730-3

Publication date: 3 August 2020

Citation

Fahey, L. (2020), "The 4I Diamond Framework", The Insight Discipline: Crafting New Marketplace Understanding that Makes a Difference (American Marketing Association), Emerald Publishing Limited, Leeds, pp. 29-69. https://doi.org/10.1108/978-1-83982-730-320201006

Publisher

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Emerald Publishing Limited

Copyright © 2020 Liam Fahey