Tourist Experience Exchange Through Blogs and Its Impact on Destination Promotion

Abstract

Tourism is a highly informative industry, thus the developments in technology and customer behavior that influence the level and availability of travel information are essential to understand (Indian Institute of Tourism & Travel Management, 2017). “Both on the demand side and on the supply side of tourism, blogging plays a major role, enabling tourists to communicate, track and respond on their opinions and service assessments directly with the visitors through multiple Internet platforms” (Kiráľová & Pavlíčeka, 2015). Through use of Internet as well as other information and communications technologies has paved the way for modern in the tourism industry. The significance of Blogs in the tourism market is huge. Ever more investigators are exploring the impact of blogging on tourism. The Blogging is going to be a major means of contact distributed throughout the country such as wildfires. The tourism industry has benefited most from the Internet, making blogging a crucial component of the marketing and preparation of the tourism industry (Sahoo & Mukunda, 2017). This section explores travel blogs as an expression of travel experience. Traveler views on prominent travel blog pages have been evaluated to obtain a sense of the experience expressed at the destination. Advancements technologies and a growing number of travel blogs make it easier for travel blog monitors to evaluate their service quality as a cost-effective method, and enhance the experience of the traveler (Pan, MacLaurin, & Crotts, 2007).

Citation

Godha, A. (2020), "Tourist Experience Exchange Through Blogs and Its Impact on Destination Promotion", Hassan, A. and Sharma, A. (Ed.) The Emerald Handbook of ICT in Tourism and Hospitality, Emerald Publishing Limited, Leeds, pp. 229-240. https://doi.org/10.1108/978-1-83982-688-720201033