TY  - CHAP
AB  - Abstract India is the place of many religions, customs and traditions. Religious events are regularly an exceptional tourist opportunity, and there are several religious events that take place in India throughout the year. These events not only focus on the importance of people engaging in religious events and having spiritual experience but also act as a promotional opportunity for any country. With changing times, these religious places have become a site for tourism; relatively a mere pilgrimage and digital marketing is especially useful in promoting these events and places to new potential attendees as well. Therefore, this research stresses upon the small- and medium-sized religious events that take place in various regions of India and the importance of digital marketing in sustaining and promoting the event tourism.
SN  - 978-1-83982-689-4, 978-1-83982-688-7/
DO  - 10.1108/978-1-83982-688-720201029
UR  - https://doi.org/10.1108/978-1-83982-688-720201029
AU  - Arora Shruti
AU  - Sharma Anukrati
ED  - Azizul Hassan
ED  - Anukrati Sharma
PY  - 2020
Y1  - 2020/01/01
TI  - Digital Marketing for Religious Event of India for Tourism Sustainability and Promotion
T2  - The Emerald Handbook of ICT in Tourism and Hospitality
PB  - Emerald Publishing Limited
SP  - 453
EP  - 465
Y2  - 2021/04/16
ER  -