This chapter considers internationalisation strategies to promote international student recruitment and mobility as the central tools of contemporary universities operating in a global and competitive context. It presents an overview of these strategies in the public university context in Italy, which serves as a case study to highlight how universities increasingly give relevance to the internationalisation of education in their strategic plans to attract overseas students and encourage incoming and outgoing student mobility. The document-based analysis of the Italian case reveals a prominent commitment from public universities to promoting internationalisation through different strategic performance objectives that contribute to the internationalisation of students and fuel their mobility and recruitment on a global scale. This research provides empirical evidence of the saliency of the internationalisation of education within the strategic missions of universities. It also addresses the connection between the internationalisation of university education and performance-based funding.
Del Gesso, C. (2021), "Promoting the Internationalisation of Students in University Strategic Goals: A Case Study", Shneikat, B., Cobanoglu, C. and Tanova, C. (Ed.) Global Perspectives on Recruiting International Students: Challenges and Opportunities, Emerald Publishing Limited, Leeds, pp. 81-96. https://doi.org/10.1108/978-1-83982-518-720211005
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