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If Content is King, Context is Queen

The Business of Choice: How Human Instinct Influences Everyone’s Decisions

ISBN: 978-1-83982-071-7, eISBN: 978-1-83982-070-0

Publication date: 28 September 2020

Citation

Willcox, M. (2020), "If Content is King, Context is Queen", The Business of Choice: How Human Instinct Influences Everyone’s Decisions, Emerald Publishing Limited, Leeds, pp. 167-188. https://doi.org/10.1108/978-1-83982-070-020202015

Publisher

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Emerald Publishing Limited

Copyright © 2020 Matthew Willcox