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Make People Feel Smart, Attractive – or Even Lucky

The Business of Choice: How Human Instinct Influences Everyone’s Decisions

ISBN: 978-1-83982-071-7, eISBN: 978-1-83982-070-0

Publication date: 28 September 2020

Citation

Willcox, M. (2020), "Make People Feel Smart, Attractive – or Even Lucky", The Business of Choice: How Human Instinct Influences Everyone’s Decisions, Emerald Publishing Limited, Leeds, pp. 123-133. https://doi.org/10.1108/978-1-83982-070-020202012

Publisher

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Emerald Publishing Limited

Copyright © 2020 Matthew Willcox