Affect–appraisal model

appraisal systems

, 28–38

emotions

, 23

sensory systems

, 24–28

Affordances

, 42–44, 73, 196–197

AI/machine learning (ML) algorithms

, 102

Altitude marker

, 108

Anticipation

, 41

Application-enabling technologies

, 112

Area shift

, 108

Artificial intelligence (AI)

, 2, 79, 228–244

Augmented reality (AR)

, 1, 2, 39

application-enabling technologies

, 112

applications

, 102–103

CIMS

, 97

customer decision process

, 117

energy

, 127

forecasting

, 98–99

gaming

, 127

GoldRun

, 97

healthcare

, 126

history

, 99–102

IKEA

, 103–104

manufacturing

, 125–126

marketing management

, 115

marketing managers

, 104–105

marketing products

, 124–125

mobile technology

, 103

persuasive technologies

, 129–133

pervasive technologies

, 129–133

publishing technologies

, 112

Snapchat

, 103

types

, 105

Vespa’s scooter Ad

, 104

Augmented virtuality (AV)

, 2

Automaticity

, 178–182

Blended environment (BE) app

, 148–149

Branding

, 123–124

Bruno’s taxonomy

, 56–57

Capabilities

, 41

Capacities

, 41

Charms

, 51, 71–73

imaginary

, 37

innovative

, 37

invented

, 37

original

, 37

prospective

, 37

Collaborative augmented reality

, 114–115

Computational process flow

, 70–71

Consumer choice

, 199–200

Consumption behavior

, 199–200

Coupon promotions

, 120–121

Creativity

, 35–37

Customer decision process

, 117

Customer environments

, 38–40

Customer information processing

, 17–45

Customer interaction process

, 7–12

Customer interface and monitoring setup (CIMS)

, 5, 8

Customer model

, 40–44

Customer process

, 10–12

Customer technology environments (CTEs)

, 1, 50

abstraction

, 5

customer information processing

, 17–45

decision-making

, 17–45

Customization

, 123

Decision-making

, 17–45

Diffusion

, 201

Digital entity

, 141

Edge computing

, 225–228

Embedded positioning

, 122

Emotions

, 23

Enabling technologies

artificial intelligence

, 228–244

Customer Technology Environments (CTEs)

, 214–216

edge computing

, 225–228

machine learning

, 228–244

service-oriented computing

, 223–225

Energy

, 127

Enhanced environment (EE) app

, 147–148

Environmental monitoring setup (EMS)

, 8

Equivalence

, 66

Exosenses

, 25–28

ExoSight

, 26

Expectations

, 30

Fidelity

, 84

Focal relationship manager

, 10

Forcing

, 63–64

Forecasting

, 98–99

Freedom

, 85

Gaming

, 127

Giraffe 360

, 80

Global positioning system (GPS)

, 113

GoldRun

, 97

Grid marker

, 108

5G technologies

, 216–221

America

, 221

Asia

, 221–223

Healthcare

, 126

HoloHuman

, 152

HoloPatient

, 152

Homo prospectus

, 18

Hosting

, 85, 117–118

Hub devices

, 170–171

IEEE Pervasive Computing

, 105

Illusions

natural

, 63

physical

, 63

sensory

, 60–63

Imaginary charm

, 37, 51

Imagination

, 36

Immersiveness

, 84

Information presentation

, 108

Innovation

, 36

Innovative charm

, 37, 51

In situ product imagination

, 120

In situ product viewing

, 120

Internet of Everything (IoE)

automaticity

, 178–182

consumer choice

, 199–200

consumption behavior

, 199–200

customer value

, 182

definition

, 168

description

, 168

diffusion

, 201

dimensions

, 175–176

examples

, 164–167

framework

, 184–185

gateways

, 171

guiding axioms and norms

, 198–199

Hub devices

, 170–171

importance

, 161–164

learning

, 178–182

machines

, 182

marketing perspectives

, 174–175

marketing processes

, 197–198

network

, 183–184

object

, 183

platform policy

, 200

platforms and cloud

, 171–174

pricing

, 200–201

product policy

, 200

research agenda

, 199

seamlessness

, 176–177

sensors

, 170–171

STAL dimensions

, 185–188

technology stacks

, 168–170

timelessness

, 177–178

Intuition

, 20–21

Invented charm

, 37, 51

Knowledge

, 84

Knowledge management

, 9, 121–122

Learning

, 19, 41–42

LEGO Nexo Knights

, 123

Light sensing

, 26

Long-term memory (LTM)

, 33, 34

Lowe’s

, 80

Machine learning

, 228–244

Magic

AFFECT

, 68–69

computational process flow

, 70–71

descriptions

, 51

effects

, 64–68

methods

, 54–55

perceptual mechanisms

, 55–64

Magnetoreception

, 27–28

Marker-based augmented reality

, 105–108

Markerless augmented reality

, 108

Market impact forecast

, 145–146

Marketing management

, 5–7

after purchase/maintenance

, 122

coupon promotions

, 120–121

embedded positioning

, 122

examples

, 117

hosting

, 117–118

knowledge management

, 121–122

on-pack promotions

, 120

problem solver

, 121–122

product demonstrations

, 119

product trial

, 122

promotion

, 118

sales force support

, 119, 120

in situ product imagination

, 120

in situ product viewing

, 120

special event promotions

, 121

Marketing managers task

, 249–250

Marriott Hotels

, 80

Massive machine to machine (mM2M)

, 1, 2

Massive reuse model

, 22

Memory

, 19, 33–34

Mental forcing

, 63

Mental simulations

, 41

Mirror neurons

, 33

Mixed reality (MR)

, 1, 2–4, 39

applications

, 146–147

augmented reality

, 142–144

blended environment (BE) app

, 147–148

classification

, 150

definition

, 147

digital entity

, 141

enhanced environment (EE) app

, 147–148

examples

, 143

key players

, 146

market impact forecast

, 145–146

marketing

, 152–154

SF classes

, 151–153

TF classes

, 147

VF classes

, 150–151

virtual entity

, 141

virtual reality

, 143–145

Mobile technology

, 103

Motivation

, 41

Natural illusions

, 63

Naturalness

, 54

Negotiator

, 9

Normal reality

, 38

Novelty

, 34–35, 51

On-pack promotions

, 120

Original charm

, 37, 51

Originality

, 36

Perception

, 19

Perceptual mechanisms

forcing

, 63–64

illusions

, 60–63

misdirections

, 56–60

Persuasive technologies

, 129–133

Pervasive technologies

, 129–133

‘Phantom vanish,’ 68

Physical forcing

, 63

Physical illusions

, 63

Place illusion (PI)

, 84

Plausibility illusion (Psi)

, 84

Pointer

, 108

Presence

, 84

Problem solver

, 9–10

Product demonstrations

, 119

Product policy

, 200

Product trial

, 123

Projection-based augmented reality

, 108

Prospection

, 36

Prospection model

, 18–22

Prospective charm

, 37, 51

Prospective motivation

, 19

Publishing technologies

, 112

Repeatability

, 85

Research agenda

, 199

Return on assets (ROA)

, 6

Return on investment (ROI)

, 6

Rotation marker

, 108

Rover’s path

, 108

Sales force support

, 119, 120

Salience forcing

, 63

Seamlessness

, 176–177

Sensors

, 170–171

Sensory illusions

, 60–63

Sensory systems

exosenses

, 25–28

olfaction

, 24

taste/gustatory

, 24

trigeminal-chemosensory system

, 24

Service-oriented computing

, 2, 223–225

Sharpe’s taxonomy

, 57

Short-term memory (STM)

, 33

Six degrees of freedom (6DoF)

, 113

Snapchat

, 103

Social functionality (SF) classes

, 147

Spatial Audio

, 145

Stable occlusion

, 66

Structuration theory

, 190–196

Substitutable elements

, 66

Superposition-based augmented reality

, 109–111

Technology functionality (TF) classes

, 147

Time

, 42

Timelessness

, 177–178

Value functionality (VF) classes

, 147

Vespa’s scooter Ad

, 104

Virtual Body (VB)

, 84

Virtual entity

, 141

Virtuality continuum

, 2, 3

Virtuality spectrum

, 3

Virtual reality (VR)

, 1, 2, 38, 39

applications

, 79–80

components

, 89

definitions

, 82–83

dimensions

, 83–86

experiences

, 89–92

impact forecast

, 80–81

marketing management

, 86–88