Woke Awareness for Sustainability
New Perspectives on Critical Marketing and Consumer Society
ISBN: 978-1-83909-557-3, eISBN: 978-1-83909-554-2
Publication date: 1 March 2021
Abstract
By the end of this chapter, you should be able to demonstrate an understanding of:
How sustainability messages have diffused into mainstream discourse?
The role of behavioural economics, specifically nudge theory, in encouraging sustainable behaviours.
The visual elements in marketing that support nudge theory.
How businesses are aligning with consumer concern for sustainability to illustrate their ‘wokeness’ to social issues.
Keywords
Citation
Ritch, E.L. and McColl, J. (2021), "Woke Awareness for Sustainability", Ritch, E.L. and McColl, J. (Ed.) New Perspectives on Critical Marketing and Consumer Society, Emerald Publishing Limited, Leeds, pp. 155-170. https://doi.org/10.1108/978-1-83909-554-220211013
Publisher
:Emerald Publishing Limited
Copyright © 2021 Emerald Publishing Limited