Experiencing the Experience Economy
New Perspectives on Critical Marketing and Consumer Society
ISBN: 978-1-83909-557-3, eISBN: 978-1-83909-554-2
Publication date: 1 March 2021
Abstract
By the end of this chapter, you should be able to demonstrate an understanding of:
The concept of experience and growth of the experience economy.
The role of experiences in engaging consumers and sustaining business.
The importance of experiential marketing as a tool for marketers.
Practical examples of how experiences can be used to market different products and services.
Keywords
Citation
Flinn, J. (2021), "Experiencing the Experience Economy", Ritch, E.L. and McColl, J. (Ed.) New Perspectives on Critical Marketing and Consumer Society, Emerald Publishing Limited, Leeds, pp. 129-142. https://doi.org/10.1108/978-1-83909-554-220211011
Publisher
:Emerald Publishing Limited
Copyright © 2021 Emerald Publishing Limited