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Social Shopping: Implications for Store Retailing

New Perspectives on Critical Marketing and Consumer Society

ISBN: 978-1-83909-557-3, eISBN: 978-1-83909-554-2

Publication date: 1 March 2021

Abstract

Online retailing is continuing to grow at a time with many fashion brands are closing retail stores. Social media is now an essential component within the purchase journey of a fashion consumer. As social media networks continue to develop transactional capabilities, this has giving rise to the expansion of social shopping. Fashion brands need to consider how best to optimise social shopping opportunities as an extension of the retail shopping experience. Reviewing developments within retailing, a conceptual model of social shopping is proposed, which places mobile technologies as central to the social shopping experience both on social media and in store.

Keywords

Citation

Siddiqui, N. (2021), "Social Shopping: Implications for Store Retailing", Ritch, E.L. and McColl, J. (Ed.) New Perspectives on Critical Marketing and Consumer Society, Emerald Publishing Limited, Leeds, pp. 113-128. https://doi.org/10.1108/978-1-83909-554-220211010

Publisher

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Emerald Publishing Limited

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