Disruptive Innovation
New Perspectives on Critical Marketing and Consumer Society
ISBN: 978-1-83909-557-3, eISBN: 978-1-83909-554-2
Publication date: 1 March 2021
Abstract
By the end of this chapter, you should be able to demonstrate an understanding of:
The concept and characteristics of disruptive innovation.
How to examine the context of disruptive innovation?
Related theories that can help frame practical examples.
Some examples of how markets are being disrupted.
Keywords
Citation
Ritch, E.L. and McColl, J. (2021), "Disruptive Innovation", Ritch, E.L. and McColl, J. (Ed.) New Perspectives on Critical Marketing and Consumer Society, Emerald Publishing Limited, Leeds, pp. 9-21. https://doi.org/10.1108/978-1-83909-554-220211002
Publisher
:Emerald Publishing Limited
Copyright © 2021 Emerald Publishing Limited