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Introduction

Elaine L. Ritch

New Perspectives on Critical Marketing and Consumer Society

ISBN: 978-1-83909-557-3, eISBN: 978-1-83909-554-2

Publication date: 1 March 2021

Citation

McColl, J. and Ritch, E.L. (2021), "Introduction", Ritch, E.L. and McColl, J. (Ed.) New Perspectives on Critical Marketing and Consumer Society, Emerald Publishing Limited, Leeds, pp. 1-6. https://doi.org/10.1108/978-1-83909-554-220211001

Publisher

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Emerald Publishing Limited

Copyright © 2021 Emerald Publishing Limited