Entrepreneurial Opportunities: Economics and Sustainability for Future Growth

Abstract

Entrepreneurial opportunities come in various forms and are influenced by socio-economic conditions. Increasingly entrepreneurs are being asked to take a more balanced approach between financial and environmental considerations when assessing an opportunity. The aim of this chapter is to discuss how entrepreneurial opportunities need to take an economics and sustainability perspective in the competitive global marketplace in order to keep up to date with contemporary business practices. This will enable a more transdisciplinary approach to the opportunity recognition process that integrates multiple disciplinary frameworks.

Citation

Ratten, V. and Usmanij, P. (2020), "Entrepreneurial Opportunities: Economics and Sustainability for Future Growth", Ratten, V. (Ed.) Entrepreneurial Opportunities, Emerald Publishing Limited, Leeds, pp. 1-6. https://doi.org/10.1108/978-1-83909-285-520201001