TY  - CHAP
AB  - 
SN  - 978-1-83867-686-5, 978-1-83867-685-8/
DO  - 10.1108/978-1-83867-685-820201003
UR  - https://doi.org/10.1108/978-1-83867-685-820201003
AU  - Palazzo Maria
AU  - Foroudi Pantea
AU  - Siano Alfonso
ED  - Maria Palazzo
ED  - Pantea Foroudi
ED  - Alfonso Siano
PY  - 2020
Y1  - 2020/01/01
TI  - Introduction
T2  - Beyond Multi-channel Marketing
PB  - Emerald Publishing Limited
SP  - 3
EP  - 12
Y2  - 2024/09/23
ER  -