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Introduction

Beyond Multi-channel Marketing

ISBN: 978-1-83867-686-5, eISBN: 978-1-83867-685-8

Publication date: 17 June 2020

Citation

Palazzo, M., Foroudi, P. and Siano, A. (2020), "Introduction", Palazzo, M., Foroudi, P. and Siano, A. (Ed.) Beyond Multi-channel Marketing, Emerald Publishing Limited, Bingley, pp. 3-12. https://doi.org/10.1108/978-1-83867-685-820201003

Publisher

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Emerald Publishing Limited

Copyright © 2020 Emerald Publishing Limited