Purpose: This chapter uses the different models developed in international business and the international experience of small- and medium-sized enterprises (SMEs) to propose efficient ways of confronting globalization.
Design/methodology/approach: The positive experience of SMEs in countries driven by the pursuit of efficiency and innovation was analyzed, taking into account the stages of the development of the country. Uniqueness, cooperation, coalition, and integration are the key to success in the global market, as illustrated by case studies.
Findings: Factor-driven SMEs have the choice of contract marketing based on specialization or of increasing efficiency and establishing various kinds of coalition or cooperation. Efficiency- and innovation-driven SMEs can improve their global position by offering some unique value, by participating in or initiating a coalition, or by establishing strategic alliances with a multinational corporation.
Practical implications: Analysis of case studies illustrating each model of globalization helps the SMEs in selecting a relevant international business strategy over time.
Originality/value: Each model of globalization is illustrated by SMEs that have successfully implemented it.
Bijaoui, I. (2019), "SMEs and Globalization", Weber, Y., Vrontis, D., Tsoukatos, E. and Shams, S.M.R. (Ed.) The Cross-Disciplinary Perspectives of Management: Challenges and Opportunities (Cross-Disciplinary Management Perspectives), Emerald Publishing Limited, Bingley, pp. 55-69. https://doi.org/10.1108/978-1-83867-249-220191006
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