TY  - CHAP
AB  - Abstract This chapter begins by exploring the critical tenets of strategic human resource management (SHRM) and then discusses what the study and practice of SHRM needs to do in a new era of sharing economy and artificial intelligence (AI) for delivering successful business and individual employee performance in a new world of technological disruptions in work and employment. Using examples from popular platforms such as Airbnb, Uber, Ola, Zomato and Swiggy in India, to name a few, this chapter illustrates the changing ways of how non-standard employees are managed in the Fourth Industrial Revolution (4IR) through the use of technology platforms and apps, including the specific use of AI, in implementing a number of these changes. We highlight the need for new skills and knowledge by HR professionals to successfully engage in the new and brave world of AI-based technological disruption that we are all facing.
SN  - 978-1-83867-224-9, 978-1-83867-223-2/
DO  - 10.1108/978-1-83867-223-220201005
UR  - https://doi.org/10.1108/978-1-83867-223-220201005
AU  - Malik Ashish
AU  - Budhwar Pawan
AU  - Srikanth N. R.
ED  - Payal Kumar
ED  - Anirudh Agrawal
ED  - Pawan Budhwar
PY  - 2020
Y1  - 2020/01/01
TI  - Gig Economy, 4IR and Artificial Intelligence: Rethinking Strategic HRM
T2  - Human & Technological Resource Management (HTRM): New Insights into Revolution 4.0
PB  - Emerald Publishing Limited
SP  - 75
EP  - 88
Y2  - 2024/04/25
ER  -