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Influencer Marketing

Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences

ISBN: 978-1-83867-176-1, eISBN: 978-1-83867-175-4

Publication date: 22 June 2021

Citation

Moriuchi, E. (2021), "Influencer Marketing", Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences, Emerald Publishing Limited, Bingley, pp. 45-53. https://doi.org/10.1108/978-1-83867-175-420211005

Publisher

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Emerald Publishing Limited

Copyright © 2021 Emerald Publishing Limited