Social Media as Communication Channels
Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences
ISBN: 978-1-83867-176-1, eISBN: 978-1-83867-175-4
Publication date: 22 June 2021
Citation
Moriuchi, E. (2021), "Social Media as Communication Channels", Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences, Emerald Publishing Limited, Leeds, pp. 9-15. https://doi.org/10.1108/978-1-83867-175-420211002
Publisher
:Emerald Publishing Limited
Copyright © 2021 Emerald Publishing Limited