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Introduction

From Blofeld to Moneypenny: Gender in James Bond

ISBN: 978-1-83867-163-1, eISBN: 978-1-83867-165-5

Publication date: 26 March 2020

Abstract

In 2020, the latest James Bond film will hit cinema screens. The film has been produced by Eon Productions, is based on Ian Fleming’s suave, sophisticated super spy and stars Daniel Craig in the title role. With a troubled production shoot well-documented in the media, Daniel Craig often seeming and contradictorily at odds of being both enamoured and loathing with the role, a director leaving through ‘creative differences’ and numerous screenwriters being drafted in as last-minute replacements or add-ons, it will be interesting to see how the latest Bond adventure fares both critically and financially.

At their heart, the Bond adventures – originally in Ian Fleming’s novels and short stories, and then in their film incarnations before spilling out into newer platforms – offer pure escapism for the reader, viewer, listener and gamer. Set against the backdrop of exoticism in a post-war climate, the stories centre around MI6 Agent, James Bond, stopping enemies of the British Empire in their attempts at world domination. They gave the reader a sense of both an attempt by Fleming/Bond to recapture Britain as an important power on the world stage. Whilst Bond may have sipped martinis as he coolly dispatched the latest despotic tyrant, they also offered up ideas about time, place, culture, the social climate of the period and gender.

This book will focus on numerous aspects of the Bond-catalogue, but in particular paying particular attention to how the portrayal of gender, both in the stories and behind the scenes, has helped shape one of the most significant, important and successful British franchises.

Keywords

Citation

Gerrard, S. (2020), "Introduction", Gerrard, S. (Ed.) From Blofeld to Moneypenny: Gender in James Bond (Emerald Studies in Popular Culture and Gender), Emerald Publishing Limited, Leeds, pp. 1-8. https://doi.org/10.1108/978-1-83867-165-520201001

Publisher

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Emerald Publishing Limited

Copyright © 2020 Steven Gerrard