Introduction

Abstract

This book will focus on numerous aspects of the Bond-catalogue, but in particular paying particular attention to how the portrayal of gender, both in the stories and behind the scenes, has helped shape one of the most significant, important and successful British franchises.

Citation

Gerrard, S. (2020), "Introduction", Gerrard, S. (Ed.) From Blofeld to Moneypenny: Gender in James Bond (Emerald Studies in Popular Culture and Gender), Emerald Publishing Limited, Bingley, pp. 1-8. https://doi.org/10.1108/978-1-83867-165-520201001