Meat Consumption Patterns and Changes in Consumer Attitudes

Abstract

The author presents the meat of the most common species consumed in Europe and their role in nutrition. The work focuses on the meat of mammals and birds; it does not deal with the importance of protein sources from other taxonomic categories. European meat consumption habits and consumer preferences are presented, taking into account religious, cultural and geographical differences. It examines the possibility of influencing and changing consumer behavior based on consumer opinions. It separately examines the reasons for the less preference of meat or the complete rejection of meat consumption among consumers. This chapter also points out the demographic effects, lifestyle changes and the economic effects of income conditions. It presents examples of the role of government propaganda and the marketing activities of producers or processors in encouraging consumption.

Citation

Bodnar, K. (2024), "Meat Consumption Patterns and Changes in Consumer Attitudes", Grigorescu, A. and Andrei, J.V. (Ed.) Entrepreneurship and Development for a Green Resilient Economy (Lab for Entrepreneurship and Development), Emerald Publishing Limited, Leeds, pp. 297-318. https://doi.org/10.1108/978-1-83797-088-920241013