Application of Necessary Condition Analysis (NCA) in Hospitality and Tourism Research
Cutting Edge Research Methods in Hospitality and Tourism
ISBN: 978-1-80455-064-9, eISBN: 978-1-80455-063-2
Publication date: 25 January 2023
Necessary conditions represent the factors that cannot be compensated but must be present to aim the desired outcome; if a necessary condition is absent, the outcome will not exist. This logic of necessity causality differs from the conventional logic that has been evaluated by the methods drawing the lines “through the middle of the data” (e.g., regression and SEM). The authors argue that the empirical investigation of necessity causality has been largely ignored in hospitality and tourism literature although the notion of necessary causes for achieving certain outcomes is widespread throughout the studies. Thus, the authors introduce “necessary condition analysis” (NCA) as a suitable analytical method to identify necessary conditions in hospitality and tourism research. This chapter provides details on the underlying logic, key advantages, and an illustrative example of NCA. The chapter concludes by offering a few recommendations for future NCA applications in hospitality and tourism research.
Lee, W., Dul, J. and Toth, Z. (2023), "Application of Necessary Condition Analysis (NCA) in Hospitality and Tourism Research", Okumus, F., Rasoolimanesh, S.M. and Jahani, S. (Ed.) Cutting Edge Research Methods in Hospitality and Tourism, Emerald Publishing Limited, Bingley, pp. 157-172. https://doi.org/10.1108/978-1-80455-063-220231010
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Copyright © 2023 Wangoo Lee, Jan Dul, and Zsofia Toth