Prelims

Responsible Management in Africa, Volume 2: Ethical Work and Sustainability

ISBN: 978-1-80382-494-9, eISBN: 978-1-80382-493-2

Publication date: 11 July 2022

Citation

(2022), "Prelims", Ogunyemi, K., Ogunyemi, O. and Anozie, A. (Ed.) Responsible Management in Africa, Volume 2: Ethical Work and Sustainability, Emerald Publishing Limited, Leeds, pp. i-xxii. https://doi.org/10.1108/978-1-80382-493-220221021

Publisher

:

Emerald Publishing Limited

Copyright © 2022 Kemi Ogunyemi, Omowumi Ogunyemi and Amaka Anozie


Half Title Page

Responsible Management in Africa, Volume 2

Endorsement Page

This is one of the broadest collection of essays on Responsible Management in Africa that I have come across. Reading this book will open your eyes to African-grounded knowledge that has been suppressed. As we say in West Africa – it will ‘shine your eyes’. The book should be compulsory reading for all students of sustainability and responsible business around the globe.

Samuel K. Bonsu, Professor of Marketing and Responsible Business, Ghana Institute of Management and Public Administration (GIMPA), Accra, Ghana, November 30, 2021

A few years ago, we witnessed the consolidation of many African Business schools and the creation of some new ones. On that occasion, there was a raging discussion: Should African business schools follow the paths set by further advanced Western business Schools? Should they rather strive to creatively develop some new, original, peculiarly African concepts and points of view? Could ‘ubuntu’ and other traditional concepts be considered important elements contributing to the growth of African and non-African businesses? Maybe! The contribution of Dr Kemi Ogunyemi and her co-editors in their new book is a powerful claim and statement that the second and third options are not only viable but very much alive and productive. The contributions give a deep insight to the treasures of indigenous wisdom and how they contribute to growth and development.

Lluis Renart, PhD, Emeritus professor of Marketing, Founder and first director of IESE Africa Initiative, IESE Business School, University of Navarra

Title Page

Responsible Management in Africa, Volume 2

Ethical Work and Sustainability

EDITED BY

KEMI OGUNYEMI

Pan-Atlantic University, Nigeria

OMOWUMI OGUNYEMI

Pan-Atlantic University, Nigeria

AND

Amaka Anozie

The Lagoon School, Nigeria

United Kingdom – North America – Japan – India – Malaysia – China

Copyright Page

Emerald Publishing Limited

Howard House, Wagon Lane, Bingley BD16 1WA, UK

First edition 2022

Editorial matter and selection © 2022 Kemi Ogunyemi, Omowumi Ogunyemi and Amaka Anozie.

Individual chapters © 2022 The authors.

Published under exclusive licence by Emerald Publishing Limited.

Reprints and permissions service

Contact:

No part of this book may be reproduced, stored in a retrieval system, transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without either the prior written permission of the publisher or a licence permitting restricted copying issued in the UK by The Copyright Licensing Agency and in the USA by The Copyright Clearance Center. Any opinions expressed in the chapters are those of the authors. Whilst Emerald makes every effort to ensure the quality and accuracy of its content, Emerald makes no representation implied or otherwise, as to the chapters’ suitability and application and disclaims any warranties, express or implied, to their use.

British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

ISBN: 978-1-80382-494-9 (Print)

ISBN: 978-1-80382-493-2 (Online)

ISBN: 978-1-80382-495-6 (Epub)

Dedication Page

to Toye and Sola Ogunyemi and to Iheanyi and Ngozi Anozie

Contents

List of Tables and Figures ix
About the Contributors xi
Foreword xvii
Acknowledgements xxi
Chapter 1: Sustainable Human Ecologies: Principles for Ethical Work in Africa
Kemi Ogunyemi, Omowumi Ogunyemi and Amaka Anozie 1
Chapter 2: Fighting Corruption in Africa – The Conditio Sine Qua Non for Responsible Management
Franco Manni 13
Chapter 3: Social Responsibility Discretion in Algeria: A Case of Local Brands
Hamza Koudri and Amina Djedidi 31
Chapter 4: An Anecdotal Examination of Corporate Social Responsibility Through an African Eye. The Kenyan Experiences
Protus Murunga 51
Chapter 5: Traditions, Culture and Values in Businesses in Mauritius: Evolution Across Two Centuries
Yashwantrao Ramma and Ajeevsing Bholoa 67
Chapter 6: Customary System and Business Sustainability in Namibia
Eno Akpabio 83
Chapter 7: Responsible Management: The Igbo Apprenticeship System
Nneka Udeh 93
Chapter 8: Principled Sustainable Entrepreneurship – The Case of Trust-based and Emotional Intelligence Approaches in Tanzania
Peter Mhando and Lindah Mhando 107
Chapter 9: Sustainable Traditional African Health Systems and Responsible Health Education
Adaora I. Onaga and Joy Odimegwu 123
Chapter 10: Zambia: The Melting Pot of Trade and Culture
Mfikeyi Makayi 139
Chapter 11: Wisdom from Africa: Solidarity and Inclusion for an Ethical Economy
Kemi Ogunyemi, Omowumi Ogunyemi and Amaka Anozie 155
Index 169

List of Tables and Figures

Tables

Table 1.1. The Book’s Chapters 10
Table 3.1. Characteristics of Businesses Studied 38
Table 3.2. Data Analysis Summary 43
Table 8.1. Borrowing Sources 116
Table 9.1. Sample Ratio of TAHS Practitioners Compared with the Ratio of Medical Doctors to the Population 127
Table 11.1. Insights Gained from the Chapters 163

Figures

Fig. 5.1. Religion Driving Tradition and Culture and Values in Business Ethics 69
Fig. 5.2. Influence of Politics and Sociocultural Associations 79

About the Contributors

Eno Akpabio possesses BA(ED) English, MSc and PhD in Mass Communication. He was formerly a Lecturer in the Department of Mass Communication at the University of Lagos, Nigeria. He served as Senior Lecturer, Associate Professor and Head of Media Studies Department at the University of Botswana as well as Professor in the School of Journalism and Mass Communication, University of Dar es Salaam, before his present appointment as Professor of Information and Communications Studies, University of Namibia. He has authored three books (African Communications Systems and the Digital Age being the latest), many chapters in books as well as numerous articles in learned journals.

Amaka Anozie holds a Bachelor’s degree in Electrical Engineering and a Bachelor of Theology (summa cum laude) from the Pontifical University of the Holy Cross, Italy. She works at The Lagoon School, Lagos, while leading and facilitating sessions in youth leadership programmes for tertiary institutions across the country.

Ajeevsing Bholoa is Senior Lecturer in the Mathematics Education Department at the Mauritius Institute of Education. His work ranges from early years, primary to secondary levels teacher education. His research interests focus on the broader enhancement of teaching and learning of mathematics, including technology integration, multi-literacy, students’ misconceptions and mathematical knowledge for teachers and multi-disciplinary teaching. His areas of interest also include curriculum development, transition and statistical analyses. Currently, he is working on a research project on technology integration in teaching and learning of science at secondary level. The project entitled ‘Pedagogical Technological Integrated Medium’ takes into consideration the affective domain and provides opportunity for collaboration of the triad teacher–student–parent.

Amina Djedidi is Associate Professor of Marketing at Université Paris 8. She holds a PhD from IAE Gustave Eiffel, Université Paris Est-Créteil. Her research topics revolve around oppositional loyalty, symbolic consumption and anti-consumption, branding in South Mediterranean non-Western contexts, experiential and digital learning. Her research was published in marketing and management journals, such as Journal of Business and Industrial Marketing, Advances in Consumer Research and Journal of Management Development; her papers were also presented in top international conferences like American Marketing Association, Association for Consumer Research, Academy of Marketing, Academy of Marketing Science and Consumer Culture Theory.

Hamza Koudri is a Director of Programmes with World Learning, overseeing projects across Algeria. He has experience in curriculum design, teacher training and learning assessment, and expanding local institutions’ capacity to offer high-quality education and employment programmes. He has created and led courses and projects for youth and educators across the MENA region, the United States and Korea. As a Humphrey Fellow (2015–2016), he helped to create a mentorship programme at Penn State University and a teacher training certificate programme for Indiana University at Bloomington. He holds an MA degree in English Literature and Civilisation and is a certified TESOL trainer.

Mfikeyi Makayi is a Zambian and a mining sector professional. She is passionate about Africa becoming a significant player in global economic affairs that will drive realised development and uplift millions of her people out of poverty. Therefore, her interests are around, sustainable trade and investment, innovative technologies, cultural preservation and environmental affairs. She considers herself a Pan-African, in the sense that her life’s agenda is to drive the development of Africa and her peoples in the diaspora and bring the collective interests of African peoples to the global table and take her fair share. She holds a Bachelors’ degree in Civil Engineering and two Masters’ degrees in Environmental and Mining Engineering respectively. She is currently pursuing an MBA with Lagos Business School.

Franco Manni possesses BA in Theology (Gregorian University, Rome), MA in Philosophy (Scuola Normale Superiore, Pisa) and PhD in Philosophical Theology (King’s College, London). He has worked on four subjects:

  • 1)

    Italian political philosophers, such as Giuseppe Mazzini, Benedetto Croce, Georges Sorel, Piero Gobetti, Antonio Gramsci, Giovanni Preziosi and Norberto Bobbio;

  • 2)

    Philosophical theology and theological ethics of authors, such as Thomas Aquinas, Victor White and Herbert McCabe;

  • 3)

    Studies about the works of J. R. R. Tolkien.;

  • 4)

    papers at several conferences around the world about current topics of our society, such as the controversy about race/ racism, the reform of the humanities syllabus and the social injustice stemming from corruption

Lindah Mhando’s research interest is at the intersection of: gender inclusion; technology (to ease access to justice for tech start-ups; digital skill to offer policy alternatives) and environmental law. She has held visiting appointments at Duke University, London School of Economics and SOAS University London. She worked as a Counsel to Tanzania’s Ministry of Health, Gender and Children Affairs and a Ministry of Constitution and Legal Affairs on issues of gender based violence. She earned a PhD in Sociology at Binghamton University, New York, and LLM from Penn State Law School. Currently, she works at Manglona Lab for Gender and Economic Equity at Penn State Law. She maintains collaborations on issues of gender inclusion in sustainable development goals, youth mentoring and technology transactions.

Peter Mhando, PhD, is an Associate Teaching Professor of Risk Management and International Affairs at Smeal College of Business, Penn State University. An economics graduate of the University of Dar es Salaam, Tanzania, he received a Master’s degree in Economics and Finance from Binghamton University and earned a PhD from Penn State University. His work broadly examines the influence of contexts on international business environment and broadly defined international development. He is specifically interested in the analysis of twenty-first century international business operations and the interaction between economic development and business growth. He has more than 20 years of broad experience and cross-functional international consulting and is a seasoned Research Analyst specialising in policy analysis and decision making.

Protus Murunga holds an MA in Communication Studies focussing on Strategic Corporate Communications from the United States International University-Africa. His thesis is titled Examining the Perceived Crisis Response Strategies on Organization Reputation. A case of Solai dam tragedy foregrounded the importance of prudent and proactive crisis communication in times of emergencies especially by governments in order to prioritise saving lives. Further, he holds a BA in Communication and Media from Egerton University with a concentration in print journalism and public relations. In addition, he has published a chapter in a book by the Heinrich Boll Foundation titled The Two Thirds Gender Rule and the Question of Women Empowerment in Kenya. His research interests include social media, gender studies and crisis communication.

Joy Odimegwu is a Senior Lecturer at the Faculty of Pharmacy, University of Lagos, Nigeria. She has a PhD in Pharmacognosy from the University of Lagos and Central Institute of Medicinal and Aromatic Plants; CIMAP, Lucknow, India. She teaches undergraduate and postgraduate courses on Drug Discovery and Biotechnological Development and Conservation of Herbal Medicines. She researches botanical drugs bioprospecting for cancers, cardiovascular diseases, fertility, gynaecological ailments, pain and multi-drug resistant pathogens. She developed with her team members, a novel, all-natural hand and surface sanitizer CITRUTOX ® to curb infections like Ebola and COVID-19. She is the author of Foods and Hormones: Phytoestrogens in Edible Plants and Human Reproductive Health. She has more than 20 publications in high impact journals.

Kemi Ogunyemi is an Associate Professor and holds a degree in Law from the University of Ibadan, an LLM from University of Strathclyde, and MBA and PhD degrees from Pan-Atlantic University. She currently teaches Business Ethics, Managerial Anthropology, Self-leadership and Sustainability Management at the Lagos Business School. She is also the Director of the Christopher Kolade Centre for Research in Leadership and Ethics as well as the Academic Director for the School’s Senior Management Programme. Her consulting and research interests include personal ethos, work–life ethic, social responsibility, sustainability, governance and anti-corruption risk assessment. She has authored and edited numerous publications including Responsible Management – Understanding Human Nature, Ethics, and Sustainability’, Teaching Ethics Across the Management Curriculum and African Virtue Ethics Traditions for Business and Management.

Omowumi Ogunyemi obtained her first degree in Medicine and Surgery. She worked as a medical practitioner in Nigerian hospitals before her postgraduate studies in Philosophy. She holds a Licentiate degree (Master’s) and a Doctorate in Philosophy (Anthropology and Ethics). She currently teaches Philosophical Anthropology, General Ethics, Life Skills and other courses in the humanities. Her research interests include interdisciplinary studies between and practical sciences; virtue theories (including indigenous African virtues) and their implications for professional life and human flourishing; the temporal experience of humans and narrative self-understanding; and self-development, self-leadership and character building over time.

Adaora I. Onaga is a Lecturer at the Institute of Humanities, Pan-Atlantic University, Lagos, Nigeria. She holds an MBBS degree in Medicine and Surgery with specialisation in Internal Medicine and Nephrology from the College of Medicine, University of Ibadan, Nigeria. She obtained Licentiate and PhD degrees in Philosophical Anthropology and Ethics from the Pontifical University of the Holy Cross, Rome, Italy. She has worked in private and public hospitals where she taught Medicine and Nephrology to students and resident doctors. She has also taught courses in Philosophical Anthropology and Ethics both in Italy and Nigeria. Her current research interests include medical humanities and general ethics.

Yashwantrao Ramma is holder of an MSc (Physics), MA (Education), PhD (Physics) and a Postgraduate Certificate in Professional Education Studies (Mentoring). He is currently heading Teacher Education at the Mauritius Institute of Education. He has published various articles on science and physics education and is author of local textbooks for Grade 9 Science and Form III Physics. He has also initiated a number of research projects in science and physics education at primary and secondary levels. His main research areas nowadays focus on technology integration in teaching and learning of science, and misconceptions in physics. He is now engaged in a local research project on the use of the ‘Pedagogical Technological Integrated Medium’ in teaching and learning of Biology, Chemistry and Physics at Grade 9 and an international on critical thinking.

Nneka Udeh is a 39-year-old Senior Administrative Officer with 11 years’ experience in management and supervisory positions. She has worked as a supervisor in various sections in her organisation and has had the cause to deal with ethical challenges in her profession. Furthermore, as an efficient Senior Administrator at Institute of Management and Technology, Enugu, among her peers and fellow administrative staff of the institute where she currently works, she is known for her high ethical and professional standards. She graduated from the University of Nigeria Nsukka with a Bachelor’s degree in Combined Biological Sciences. Before her current position as a Senior Administrator, she worked as a Research Assistant with a DFID funded project PATHS2 in 2009 in Enugu State, Nigeria. She also co-authored a chapter in a book titled Humanistic Management in Practice [Volume 2]. She is also a part time tutor and owns a small company that produces coconut oil in addition to raising her family in Enugu. Some of her hobbies include reading, writing, editing and breaking down complex business problems.

Foreword

Across the world, the covid-19 crisis, and what comes thereafter, demand a rethink about the present and future of business management and sustainable development. This provides an opportunity to better sensitise Africa’s businesses towards endogenous conditions, norms and processes.

Africa is a region where the multidimensional nature of sustainability challenges is painfully exposed. Almost half of the continent’s population of 1.3 billion live below a poverty line of US$1.9 per day. As a continent that has been historically exploited, and still suffers from conflict, corruption and economic disparities, there is a growing interest to motivate researchers to investigate how Africa could play a critical role in transitioning to responsible management and embracing the UN sustainable development goals (SDGs).

This volume of ‘Responsible Management in Africa’, looks into the philosophies that indigenously support ethical work and sustainability in Africa and captures deep insights about the principled entrepreneurship traditions of several African countries and ethnicities.

The editors premise that the conservation of African traditional values and the identification of virtuous principled entrepreneurs are one way to address the continents’ problems, and call for a discourse to study the indigenous ways of working ethically and promoting sustainability in Africa.

The book volume explores the cultural foundations for responsible management in different places including Algeria, Kenya, Mauritius, Namibia, Nigeria, Tanzania and Zambia with the aim of capturing the available wisdom in the quest for solidarity and contextualized sustainability.

Capturing the Wisdom

Associated with Bourdieu’s (1997) concept of habitus, is to give meaning to relationships. This contains a strong, normative component in terms of self-understanding: who I am, who do I belong with, and who can I trust? (Ibrahim, Fowler, and Kiggundu 2021). In Africa, communal living and associational life typically revolve around the proximity of mutual belonging, captured in the east and southern Africa concept of Ubuntu, and its equivalents in other regions (Mbiti, 1970).

Intergenerational affinities and relations shape personal and group identity. Care and respect for older ones is part of the culture. Older people have a sense of responsibility towards younger generations which can be seen as promoting sustainability thinking and concern for future generations.

The book focuses on discovering how African philosophy – which is often lived rather than systematically written out – can relay indigenous wisdom that could heal the selfishness in the way businesspeople tend to act, and shows solutions where wisdom that guided many interactions including those relating to trade, entrepreneurship and other activities that drive the dynamics of economies.

From Mauritius in chapter 4 attitudes and behaviors of people engaged in business transactions were found to be guided by traditions, culture and values stemming from Hinduism, Christianity, Islam and Buddhism beliefs and served to establish sound principles of trade and business decorum in the country. In Eastern Nigeria, chapter 7 takes us through the economic rise of the Igbos through the provision of capital and mentoring in the Igbo apprenticeship.

Cultural Diversity and Solidarity

Africa is a multi-cultural mosaic like no other region in the world. Because of this heterogeneity, it is imperative to promote unity and common goals (Robinson, 2020). Solidarity emphasizes the need for some level of shared appreciation across cultures, and refers to the expectation that others will generally act in a way that enhances mutual benefit and coordinated action toward collective goals (Macneil, 1980). Solidarity is intrinsically relational and reciprocal (Archer, 2013).

There are often similar common concepts that are part of the African cultural heritage many of which promote solidarity and inclusion. Historically in Africa, no individual would prosper at the expense of society, and society would not ignore the situation of any of its members (Oruka 1990).

The book notes this cultural diversity and richness in varying traditions within each African country, and promotes a varieties of concepts which foster solidarity in different traditions and incorporate them into discussions.

The editors in chapter 1 highlight the concept of solidarity and concern for the welfare of others, and call for re-incorporating cultural values which foster responsibility into management education curricula as means to improve the way business is done globally. They identify that when solidarity is practiced, and not just written as theories, social equity will be enhanced and poverty levels will be reduced. Chapter 2 identifies Africa as the least xenophobic of all continents and a model of welcoming the foreigner and explains that nationalism can be civic and liberal without extremism. It calls for the unity of all African peoples and that it should not stop at the level of territorial States. In chapter 8, we see trust-based notions of solidarity among entrepreneurial circles in the informal sector of Tanzania, and examples of financial traditions that sustain the micro-retail sub-sector and livelihoods in urban as well as rural areas. Chapter 10 presents the subsequent post-independence complex society of Zambia and how Africans could responsibly manage their affairs.

Contextualized Relevance

Management theories develop within a culture. We need to learn more about how non-western political-economic-cultural systems intersect with Africa businesses in real spaces. There is an increased awareness of the need to contextualize knowledge and to changing thematic priorities related to sustainability. Inclusion of African businesses in an equitable way requires re-missioning and rethinking of how African stakeholders—individuals, communities, native enterprises, social groups, and civil society— can partner to play a role in ethical work and responsible management (Vazquez-Brust and Sarkis, 2022).

The social structure to support sustainable development cannot be rushed (Hofstede, 1993). A more social and less technocratic approach is appropriate for Africa, contextualized relevance requires attention to the habitus of African citizens, considerations for indigenous economies and majority livelihoods, and sensitivity to operational conditions.

The book brings up the question of how cultural influences in African countries can contribute to eradicating poverty and indicates that there is no truly African CSR, and that what is currently practiced is a copy of western strategies.

Chapter 5 studies the managerial discretion surrounding corporate social responsibility (CSR) initiatives in Algeria, and the influence of local values and ethics to preserve the value of one’s actions, referred to as the “neya”. Chapter ? investigates corporate social responsibility prudence in Kenya and reports that most CSR initiatives seem to be imported from the west and are imposed and on Africa regardless of the truth that the contexts are not the same. The author calls for CSR actions to be grounded in communalism, traditional philanthropy, and African humanism (Ubuntu). In the final Chapter 11, authors call for respecting the diversity and inclusion of alternative narratives in the CSR modules, and a need to develop more strategic business models that inculcate traditional values and Africa ethos into formal organizations.

In my view, there needs to be a balancing act between honoring ethnicities and promoting acceptance and solidarity in Africa, especially when the traditional philosophies embedded in African cultural systems diverge widely from the philosophical underpinnings of western theories. The book exemplifies many African wisdoms, philosophies, and perspectives needed for this very diverse continent and offers something for a broad spectrum of readers to contemplate.

No individual book or volume can cover the scope and depth to address the centuries of sustainability concerns of this economically and marginalized continent. I am pleased that the authors took on the challenges of completing this project and provided a high quality of chapter series covering many viewpoints of Africa work ethics and sustainability.

Much research and scholarship about the continent is still needed, especially connected to responsible management education and the training of a home-based younger generation of African change agents. The more we share about who we are, the more explicit and creative we can become about ways to unite for the better good.

Finally, I know it is a major achievement to have successfully completed this project in this tiring environment. My sincerest appreciation and congratulations to the editors, Kemi Ogunyemi, Amaka Anozie, Omowumi Ogunyemi, and all the contributors.

Sherwat Elwan Ibrahim

Associate Professor of Operations Management and Director of MBA Programs,

The American University in Cairo (AUC)

References

  • Archer MS 2013, “Solidarity and Governance,” in Governance in a Changing World: Meeting the Challenges of Liberty, Legitimacy, Solidarity, and Subsidiarity, Vatican City, Pontifical Academy of Social Sciences, Extra Series 14.

  • Bourdieu, P. (1997). Outline of a Theory of Practice. Cambridge: Cambridge University Press

  • Hofstede G 1993, “Cultural constraints in management theories” in The Executive 15.

  • Ibrahim, S. E., Fowler, A. F., & Kiggundu, M. N. (2021). Business management education in the African context of (post-) Covid-19: Applying a proximity framework. Africa Journal of Management, 7(1), 13–38.

  • Macneil, I. R., 1980. Power, Contract, and the Economic Model. Journal of Economic Issues, December, 14(4), pp. 909–923.

  • Mbiti, J. S. (1970). Concepts of god in Africa.

  • Oruka, O 1990, Trends in Contemporary African Philosophy, Nairobi Shirikon Publishers.

  • Robinson, A. (2020). Ethnic Diversity, Segregation and Ethnocentric Trust in Africa. British Journal of Political Science, 50(1). 217–239.

  • Vazquez-Brust, D. and Sarkis, J. (2022) in Africa and Sustainable Global Value Chains – Greening of Industry Networks Studies (Eds) Regina Frei, Sherwat Ibrahim, and Temidayo Akenroye, Springer Nature Switzerland AG, ISBN: 9783030787905

Acknowledgements

The second volume of this book series was made possible by the joint effort of many people. We thank each contributor for the enriching writeups and their prompt responses to questions from the editors. Gratitude is also due to all the reviewers of each chapter. Their insightful comments taken from their wealth of knowledge and experience on the topics helped to enrich the book’s contents.

In addition to the authors of the chapters and reviewers, the completion of this book was facilitated possible by the selfless service rendered by Dr Imelda Wallace, including reading, reviewing and proofreading chapters in spite of her tight schedule. We are also grateful to Olga Maitland for her contribution of an interview and her encouragement, and to Niall Kennedy for his belief in the project.

We thank all those involved in the production of the book; without your good work, all the thought and research that went into writing the book might have been stillborn.