Social Responsibility Discretion in Algeria: A Case of Local Brands

Abstract

This chapter examines common managerial practices inspired by local values and ethics within Algerian companies, with a focus on managerial discretion surrounding corporate social responsibility (CSR) initiatives. The complexity of human, economic and institutional development realities within the Algerian context makes it a uniquely intriguing subject, yet little attention has been attributed to studying the manifestation of local values through CSR practices in this environment. The chapter presents a qualitative case study of six companies operating in Algeria, and coins CSR discretion as a local concept that reflects undertaking CSR actions while purposely not communicating over it. The influence of local values and ethics are most visible through (a) CSR initiatives powered by personal responsibility, (b) CSR discretion to preserve the value of one’s actions, referred to as the ‘neya’, and (c) the common forces that shape individual values which then manifest through management practices.

Citation

Koudri, H. and Djedidi, A. (2022), "Social Responsibility Discretion in Algeria: A Case of Local Brands", Ogunyemi, K., Ogunyemi, O. and Anozie, A. (Ed.) Responsible Management in Africa, Volume 2: Ethical Work and Sustainability, Emerald Publishing Limited, Leeds, pp. 31-49. https://doi.org/10.1108/978-1-80382-493-220221006