Online Reputation Management in Tourism: Emerging Themes, Theories, Problems, and Solutions
Online Reputation Management in Destination and Hospitality
ISBN: 978-1-80382-376-8, eISBN: 978-1-80382-375-1
Publication date: 9 February 2023
Online reputation manager has become increasingly important in tourism industry. Managers, regardless of working for a hospitality structure or a tourism destination, are paying more and more attention in respect of the importance of reputational levels. Online reputation, in fact, originates in visitor's user-generated contents (UGCs) but reverberates on the whole web, on successive visitors' attitude and behavior, and on managed organization performances. How to manage online reputation in tourism and destination management anyway mostly stayed an anecdotal topic for many years. While best practices exist, indeed, literature has frequently neglected their systematization. Building on this need, this book will try to improve and organize the existing body of knowledge on this topic to help future hotel and destination managers to better deal with the mounting environmental complexity.
Rialti, R., Kvítková, Z. and Makovník, T. (2023), "Online Reputation Management in Tourism: Emerging Themes, Theories, Problems, and Solutions", Rialti, R., Kvítková, Z. and Makovník, T. (Ed.) Online Reputation Management in Destination and Hospitality, Emerald Publishing Limited, Bingley, pp. 3-25. https://doi.org/10.1108/978-1-80382-375-120231001
Emerald Publishing Limited
Copyright © 2023 Riccardo Rialti, Zuzana Kvítková and Tomáš Makovník. Published under exclusive licence by Emerald Publishing Limited