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Sustainability Perspectives of the Wildlife Conservancy–Based Tourism Model in a Post-Pandemic Context in Kenya

Joseph K. Muriithi (Kenyatta University, Kenya)

Tourism Through Troubled Times

ISBN: 978-1-80382-312-6, eISBN: 978-1-80382-311-9

Publication date: 23 September 2022



This chapter evaluates the impacts of and response measures to COVID-19 pandemic on the practice of tourism in the wildlife conservancy model in Kenya thus proposing response interventions to possible tourism crises in the future.

Methodological Design

The study uses the qualitative exploratory experience design and collects data from purposely selected conservancies' leaders and other documented materials from two main wildlife conservancies association in Kenya.


The chapter presents findings on the impacts of the COVID-19 pandemic on wildlife conservancy-based tourism, how conservancies responded to the pandemic and conservancy leadership perspectives on how to model future tourism and related activities in the conservancies based on the lessons they have learnt from the COVID-19 experience.

Research limitation/Implications

With the wildlife conservancy-based tourism model in Kenya being a relatively new phenomenon, the study provides important lessons for comparison with other such initiatives in other places in the event of tourism crises in the future.


This chapter argues that better preparedness to crises and uncertainties by various tourism types and models can help mitigate against adverse effects of similar uncertainties in the future. Consequently, the findings offer a glimpse of proposals and solutions to the wildlife conservancy-based tourism models that continue to be established in Kenya and in the region.



Muriithi, J.K. (2022), "Sustainability Perspectives of the Wildlife Conservancy–Based Tourism Model in a Post-Pandemic Context in Kenya", Korstanje, M.E., Seraphin, H. and Maingi, S.W. (Ed.) Tourism Through Troubled Times (Tourism Security-Safety and Post Conflict Destinations), Emerald Publishing Limited, Leeds, pp. 181-202.



Emerald Publishing Limited

Copyright © 2022 Joseph K. Muriithi. Published under exclusive licence by Emerald Publishing Limited