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Implement to Avoid the Pitfalls

Zeynep Aksehirli (Northeastern University, USA)

Yakov Bart (Northeastern University, USA)

Kwong Chan (Northeastern University, USA)

Koen Pauwels (Northeastern University, USA)

ISBN: 978-1-80382-188-7, eISBN: 978-1-80382-185-6

Publication date: 14 December 2022

Aksehirli, Z., Bart, Y., Chan, K. and Pauwels, K. (2022), "Implement to Avoid the Pitfalls", Break the Wall: Why and How to Democratize Digital in Your Business (American Marketing Association), Emerald Publishing Limited, Leeds, pp. 63-78. https://doi.org/10.1108/978-1-80382-185-620221007

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Emerald Publishing Limited