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Wield the Sledgehammer

Zeynep Aksehirli (Northeastern University, USA)
Yakov Bart (Northeastern University, USA)
Kwong Chan (Northeastern University, USA)
Koen Pauwels (Northeastern University, USA)

Break the Wall: Why and How to Democratize Digital in Your Business

ISBN: 978-1-80382-188-7, eISBN: 978-1-80382-185-6

Publication date: 14 December 2022

Citation

Aksehirli, Z., Bart, Y., Chan, K. and Pauwels, K. (2022), "Wield the Sledgehammer", Break the Wall: Why and How to Democratize Digital in Your Business (American Marketing Association), Emerald Publishing Limited, Bingley, pp. 39-52. https://doi.org/10.1108/978-1-80382-185-620221005

Publisher

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Emerald Publishing Limited

Copyright © 2023 Zeynep Aksehirli, Yakov Bart, Kwong Chan and Koen Pauwels