Conflicting Businesses in the Digital World

Abstract

Businesses have a vast interaction and communication network within economic, sectoral, legal, and cyber systems. This business network shapes their relationships with other businesses which are their stakeholders. Advances and innovations in the digital world are utilized as a tool of conflict for excessive and unfair competition, market penetration, internationalization, sustainability, or having a strategic edge over rivals. Concepts popularized by the pandemic such as virtualization, virtual markets, social media, virtual advertising, and other cyber/digital factors have accelerated and intensified competition between businesses. Within this process, businesses experience intense conflicts stemming from such competition. This would impact businesses' strategies aimed at conflict in the postpandemic period. After the pandemic, businesses can implement strategies of cooperation, show of force, compromise, avoidance, and problem-solving in conflicts. Businesses can also adopt increasing performance and productivity, resolving problems as quickly as possible, developing mutual relationships with other businesses and establishing an environment of trust as principles in a conflict.

Citation

Tuna, M. and Şenol, F.A. (2022), "Conflicting Businesses in the Digital World", Özsungur, F. (Ed.) Conflict Management in Digital Business, Emerald Publishing Limited, Leeds, pp. 167-186. https://doi.org/10.1108/978-1-80262-773-220221013