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Some Examples of Best Practices in Creative Tourism: How Do Entrepreneurs' Fit in the Market and Possible Clusters?

Elaine Borges Scalabrini (University of Minho, Portugal)
Juliana Alves (University of Minho, Portugal)

Creative Tourism and Sustainable Territories

ISBN: 978-1-80262-682-7, eISBN: 978-1-80262-681-0

Publication date: 11 October 2022


This chapter explores some examples of good and not-so-good practices implemented worldwide, especially in Southern Europe, in Creative Tourism activities developed by entrepreneurs. The case studies used in the present chapter are located either in urban territories, small cities or rural areas. The global market introduces some difficulties in achieving good practices, highlighting the need to improve solid partnerships. The support from private and public sectors to institutions and enterprises developing creative tourism activities is analysed. Administrative and economic difficulties are also considered, and some proposals for the future survival of institutions and enterprises. In a global market, the definition of clusters is playing an increasing role in the survival of local and regional economies. In the tourism market, where seasonality is also a significant problem with difficult resolution, creating clusters can also be a great tool to contradict this. However, the success of implementing clusters in the tourism market depends on strong leadership and in-depth monitoring of results planned to be achieved. The present chapter considers clustering in Creative Tourism and the difficulties of implementing it in South Europe. Cultural and organisational issues are highlighted, as well as the need to construct thematic clusters that feature the needs of tourists.



Scalabrini, E.B. and Alves, J. (2022), "Some Examples of Best Practices in Creative Tourism: How Do Entrepreneurs' Fit in the Market and Possible Clusters?", Remoaldo, P., Alves, J. and Ribeiro, V. (Ed.) Creative Tourism and Sustainable Territories, Emerald Publishing Limited, Leeds, pp. 101-129.



Emerald Publishing Limited

Copyright © 2022 Elaine Borges Scalabrini and Juliana Alves. Published under exclusive licence by Emerald Publishing Limited