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Agile Management and VUCA 2.0 (VUCA-RR) During Industry 4.0

Junaid Ahmed (Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Pakistan)
Beata Mrugalska (Poznan University of technology, Poland)
Bülent Akkaya (Manisa Celal Bayar University, Turkey)

Agile Management and VUCA-RR: Opportunities and Threats in Industry 4.0 towards Society 5.0

ISBN: 978-1-80262-326-0, eISBN: 978-1-80262-325-3

Publication date: 9 August 2022


The world is changing fast and pace of changes that are being observed since start of the twenty-first century have never been observed before. Due to such changes and their impact, world is described in terms of Volatile, Uncertain, Complex and Ambiguous (VUCA). The trend of industry 4.0 is also said to be an another contributing factor into the VUCA environment. The VUCA creates a lot of challenges for organization from the perspective of management and leadership. Both business and leadership agility are needed more than VUCA as the VUCA world is becoming old. Therefore, the purpose of this research is to review the literature and to summarize the understanding with regard to managing VUCA-RR world in an era of Industry 4.0. Since the advent of term VUCA, many researchers have provided theoretical model and framework to guide managers regarding to their action and strategies. But, current research postulates based upon the literature that agile management’s tools and techniques are highly effective in managing the situation of VUCA-RR in the era of Industry 4.0. The research concludes that Industry 4.0 together with VUCA-RR and indecently possess to change management challenges to organizations. The organization can be in better position to manage change management challenges posed by Industry 4.0 by implementing the agile management. The Industry 4.0 will latter compliment to agile management tools and techniques which will make any organization to become a better equipped to face the VUCA-RR world. The research has also concluded that agile management powered by Industry 4.0 enabling technologies presents enormous opportunity in the form of VUCA 2.0 (Vision, Understanding, Courage, Adoptability, Rapidity and Radicality) that can be used to square off the effect of VUCA-RR world.



Ahmed, J., Mrugalska, B. and Akkaya, B. (2022), "Agile Management and VUCA 2.0 (VUCA-RR) During Industry 4.0", Akkaya, B., Guah, M.W., Jermsittiparsert, K., Bulinska-Stangrecka, H. and Kaya, Y. (Ed.) Agile Management and VUCA-RR: Opportunities and Threats in Industry 4.0 towards Society 5.0, Emerald Publishing Limited, Bingley, pp. 13-26.



Emerald Publishing Limited

Copyright © 2022 Junaid Ahmed, Beata Mrugalska and Bülent Akkaya