Design Thinking as a Methodological Strategy for the Economic Reactivation of Start-ups in Mexico Under COVID-19

Abstract

This chapter presents a methodological and strategic proposal for the application of the design thinking methodology to support the implementation of the work and action plan for the economic reactivation of start-ups in Mexico. The objective is to create a quick reference guide to accelerate start-up resilience. Documentary research is considered on the guidelines and implementation requirements, as well as the measures established by the Mexican Ministry of Health, to mitigate the epidemic caused by the SARS-CoV-2 virus that causes the COVID-19 disease and to carry out an orderly, gradual, and cautious reopening in order to continue caring for people’s health in the working environment and at the same time reactivate the start-ups’ economy. This chapter provides an alternative guide to direct and propose a structured option for the labour and economic reactivation of start-ups that were considered non-core and that require the completion of regulatory procedures and processes required to obtain the necessary Quick Response code, granted by the entities that regulate the guidelines for the safe reopening of companies. Based on the size of these economic entities, it is considered that they can have between 1 and 10 employees, or no hired personnel at all, which is not considered a priority in the current economic reactivation programmes. A methodological strategy is proposed and implemented to support companies of this size in their immediate process of labour and economic reactivation for a case study of a service company that applied the proposed methodology.

Citation

Téllez, G.F., González, J.G. and Morales, H.N. (2022), "Design Thinking as a Methodological Strategy for the Economic Reactivation of Start-ups in Mexico Under COVID-19", Limón, M.L.S. and García, M.L.S. (Ed.) Research in Administrative Sciences Under COVID-19, Emerald Publishing Limited, Leeds, pp. 155-175. https://doi.org/10.1108/978-1-80262-297-320221010