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Shopping Anxiety

Eleonora Pantano (University of Bristol, UK)
Kim Willems (Vrije Universiteit Brussel, Belgium)

Retail in a New World

ISBN: 978-1-80117-847-1, eISBN: 978-1-80117-846-4

Publication date: 24 January 2022

Abstract

The proper identification of consumers' risk perception, fear and panic behaviour can help managers to limit consumers' irresponsible behaviour, develop safer shopping experiences and attract consumers to physical stores. Indeed, the risk of contagion might result in shopping anxiety and limit consumers' propensity to visit the physical stores. This chapter aims at supporting retailers by providing a deep understanding of how the uncertainty and risk perceptions coming from emergency awareness impacts consumers' behaviour. Attention is solicited towards new retail strategies and practices to mitigate these consequences.

Keywords

Citation

Pantano, E. and Willems, K. (2022), "Shopping Anxiety", Retail in a New World, Emerald Publishing Limited, Leeds, pp. 29-41. https://doi.org/10.1108/978-1-80117-846-420221005

Publisher

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Emerald Publishing Limited

Copyright © 2022 Eleonora Pantano and Kim Willems. Published under exclusive licence by Emerald Publishing Limited