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Prelims

Nenad Rava PhD

Platforms Everywhere: Transforming Organizations by Integrating Ecosystems in Business Design

ISBN: 978-1-80117-795-5, eISBN: 978-1-80117-794-8

Publication date: 7 October 2021

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Citation

Rava, N. (2021), "Prelims", Platforms Everywhere: Transforming Organizations by Integrating Ecosystems in Business Design, Emerald Publishing Limited, Leeds, pp. i-ix. https://doi.org/10.1108/978-1-80117-794-820211011

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Emerald Publishing Limited

Copyright © 2021 Nenad Rava

Half Title Page

Platforms Everywhere

Title Page

Platforms Everywhere: Transforming Organizations by Integrating Ecosystems in Business Design

BY

Nenad Rava, PhD

United Kingdom – North America – Japan – India – Malaysia – China

Copyright Page

Emerald Publishing Limited

Howard House, Wagon Lane, Bingley BD16 1WA, UK

First edition 2021

Copyright © 2021 Nenad Rava. Published under exclusive license by Emerald Publishing Limited.

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No part of this book may be reproduced, stored in a retrieval system, transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without either the prior written permission of the publisher or a licence permitting restricted copying issued in the UK by The Copyright Licensing Agency and in the USA by The Copyright Clearance Center. Any opinions expressed in the chapters are those of the authors. Whilst Emerald makes every effort to ensure the quality and accuracy of its content, Emerald makes no representation implied or otherwise, as to the chapters’ suitability and application and disclaims any warranties, express or implied, to their use.

British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

ISBN: 978-1-80117-795-5 (Print)

ISBN: 978-1-80117-794-8 (Online)

ISBN: 978-1-80117-796-2 (Epub)

Dedication Page

To my wife Tatjana, the love of my life and my eternal inspiration, for her patient support, critical feedback, and encouragement.

Contents

List of Figures ix
Chapter 1 Enter Platforms 1
Chapter 2 Platforms Everywhere 9
2.1. Brief Visit to the World of Platforms 11
2.2. Why Platforms? 16
Chapter 3 Platforms: The Foundations 25
3.1. Platforms are Different 28
3.2. Sense-making the Platform 35
3.3. Nascent Critique 46
Chapter 4 Platform as a Business Model 53
4.1. Business Models 55
4.2. Meta Platform 60
4.3. Types of Platforms 71
Chapter 5 The Platforming Methodology 85
5.1. Current Approaches to Platform Design 89
5.2. Guiding Principles for Platforming 92
5.3. Stages of Platforming Design 97
5.4. Platforming Navigator 110
Chapter 6 Application of the Platforming Methodology 117
6.1. Innovation Research Platform 119
6.2. Peers, Exchanges, and Value Propositions 124
6.3. Functions, Platform Services, and the Operating System 129
6.4. Implementation of the Innovation Research Platform 132
Chapter 7 Where Next? 135
Appendix: Networks and Communities of Practice 141
Bibliography 149
Index 153
About the Author 157

List of Figures

Fig. 1. Pipeline Versus Platform. 2
Fig. 2. The Platform Model – Main Elements. 3
Fig. 3. Minimum Specifications for Platform. 11
Fig. 4. The Platform Model – Main Elements. 12
Fig. 5. Value Proposition Canvas for Two Peer Groups. 33
Fig. 6. The Platform Model – Main Elements. 64
Fig. 7. Minimum Specifications for Platform. 67
Fig. 8. Stages of Platforming Design. 97
Fig. 9. Platform Ecosystem Map – Template. 100
Fig. 10. Exchange Matrix – Template. 100
Fig. 11. Platforming Canvas – Template. 103
Fig. 12. Interaction Board – Template. 109
Fig. 13. Platforming Navigator. 112
Fig. 14. Platforming Canvas (Example). 123
Fig. 15. Platform Ecosystem Map (Example). 125
Fig. 16. Exchange Matrix (Example). 127
Fig. 17. Platform Value Propositions in ISM (Example). 128
Fig. 18. Interaction Board (Example). 131
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