Tourism Online Reviews: Databases and Samples
Advanced Research Methods in Hospitality and Tourism
ISBN: 978-1-80117-551-7, eISBN: 978-1-80117-550-0
Publication date: 4 November 2022
Abstract
Millions of ratings and reviews about products are available on the Internet for free, and they are used by academic researchers in the tourism sector. Data from websites like TripAdvisor are replacing or complementing traditional questionnaires and interviews. The authors are proposing a methodology to estimate the percentage accounted for by the sample of self-interviewed individuals over the total study population, in order to calculate the reliability of the results obtained. Average percentages obtained for hotels cannot be easily generalized due to the high dispersion in participation rates among hotels, even in the same city. Participation levels for tourist attractions are substantially lower than those for hotels and are likely biased, due to the fact that some tourists evaluate places without actually visiting them, merely after viewing them from the outside.
Keywords
Acknowledgements
Acknowledgments
This study was partially funded by the Spanish Ministry of the Economy and Competitiveness: research project TURCOLAB ECO2017-88984-R.
Citation
Mellinas, J.P. and Martin-Fuentes, E. (2022), "Tourism Online Reviews: Databases and Samples", Okumus, F., Rasoolimanesh, S.M. and Jahani, S. (Ed.) Advanced Research Methods in Hospitality and Tourism, Emerald Publishing Limited, Leeds, pp. 127-143. https://doi.org/10.1108/978-1-80117-550-020221007
Publisher
:Emerald Publishing Limited
Copyright © 2023 Juan Pedro Mellinas and Eva Martin-Fuentes. Published under exclusive licence by Emerald Publishing Limited