Meeting Market’s Expectations: The Importance of Early Prototyping and Validation
European Venture Toolbox: The Path for SMEs to Grasp and Defend Opportunities
ISBN: 978-1-80117-319-3, eISBN: 978-1-80117-318-6
Publication date: 27 September 2021
Citation
Kirk, N.H. and Zollo, L. (2021), "Meeting Market’s Expectations: The Importance of Early Prototyping and Validation", European Venture Toolbox: The Path for SMEs to Grasp and Defend Opportunities (Entrepreneurial Behaviour Series), Emerald Publishing Limited, Leeds, pp. 27-38. https://doi.org/10.1108/978-1-80117-318-620211004
Publisher
:Emerald Publishing Limited
Copyright © 2021 Nicholas H. Kirk and Lamberto Zollo