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Organizational Creativity Process: Experiences in Latin America

Henrique Muzzio (Federal University of Pernambuco (UFPE), Brazil)

The Emerald Handbook of Entrepreneurship in Latin America

ISBN: 978-1-80071-956-9, eISBN: 978-1-80071-955-2

Publication date: 23 June 2022


This chapter analyzes studies on organizational creativity in Latin America. Having identified a gap in the literature, we conducted a systematic literature review that provides academics, entrepreneurs, and managers with an overview of their regional reality. Creativity, seen here as a phenomenon that is distinct from innovation, constitutes a field of growing interest, albeit fragmented. Creativity is a multilevel phenomenon that influences individuals, groups, organizations, and the environment. Our results indicate that in the Latin American context, organizational creativity is a recent field, with publications concentrated in the last decade, and characterized by isolation when viewed from the perspective of partnerships among authors and institutions. We analyzed 39 articles and identified authors, journals, and countries with the largest number of publications. Research papers that investigate what enables creativity in organizations as well as articles that focus on organizational levels are the most commonly found. Subsequently, we discussed implications and directions for the field.



Muzzio, H. (2022), "Organizational Creativity Process: Experiences in Latin America", Montiel Méndez, O.J. and Alvarado, A.A. (Ed.) The Emerald Handbook of Entrepreneurship in Latin America, Emerald Publishing Limited, Leeds, pp. 45-62.



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Copyright © 2022 Henrique Muzzio. Published under exclusive licence by Emerald Publishing Limited