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Examining the Influence of Eco Fashion Innovativeness Towards Fast Fashion Brand Image and Behavioral Intentions: A Study of Consumers' Perception Towards Eco-Innovation Practices in the United Kingdom

Helnaz Ahmadi Lari (Middlesex University, UK)

Pantea Foroudi (Middlesex University, UK)

Charles Dennis (Middlesex University, UK)

ISBN: 978-1-80071-898-2, eISBN: 978-1-80071-897-5

Publication date: 21 October 2022

Lari, H.A., Foroudi, P. and Dennis, C. (2022), "Examining the Influence of Eco Fashion Innovativeness Towards Fast Fashion Brand Image and Behavioral Intentions: A Study of Consumers' Perception Towards Eco-Innovation Practices in the United Kingdom", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 451-466. https://doi.org/10.1108/978-1-80071-897-520221037

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Emerald Publishing Limited