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Opportunism and Specific Investment in Buyer–Supplier Relationships: The Role of Communication, Branding and Identity

Hashem Aghazadeh (University of Tehran, Iran)

Hossein Maleki (University of Tehran, Iran)

Sajedeh Sadat Majidi (University of Tehran, Iran)

ISBN: 978-1-80071-898-2, eISBN: 978-1-80071-897-5

Publication date: 21 October 2022

Aghazadeh, H., Maleki, H. and Majidi, S.S. (2022), "Opportunism and Specific Investment in Buyer–Supplier Relationships: The Role of Communication, Branding and Identity", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 213-244. https://doi.org/10.1108/978-1-80071-897-520221018

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Emerald Publishing Limited