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Trashtalk: PUP San Pedro Campus Takes on the City’s Solid Waste Management Problem

Mary Rose Maharlika P. Cruz (Polytechnic University of the Philippines, Philippines)

Sustainability and Social Marketing Issues in Asia

ISBN: 978-1-80071-846-3, eISBN: 978-1-80071-845-6

Publication date: 26 January 2023


This case highlights the issues and challenges of implementing solid waste management program in Polytechnic University of the Philippines – San Pedro Campus. As a local government-funded educational institution with an enrollment of over a thousand students, management of solid waste has been a concern with lack of manpower as one of the main reasons. The Campus Administration believed that solid waste management requires a collective effort of its stakeholders including the students. These students do not only contribute to the waste generation in the campus, but they can also suffer from the ill effects of poor waste management even in their communities. All of these are hugely attributed to their inadequate awareness about proper waste disposal and lack of initiative to implement changes. From a social marketing perspective, shaping students’ ability to recognize the magnitude of these issues and take corrective measures to solve them will benefit not only the campus but also the community at large.



Cruz, M.R.M.P. (2023), "Trashtalk: PUP San Pedro Campus Takes on the City’s Solid Waste Management Problem", Quoquab, F. and Mohammad, J. (Ed.) Sustainability and Social Marketing Issues in Asia, Emerald Publishing Limited, Leeds, pp. 167-181.



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