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Creating Values Through Social Development: A Case of MAPNA Operation and Maintenance Company, Iran

Mozhdeh Mokhber (Industrial Management Institute, Iran)
Erfan Sharifzadeh (Mapna Operation and Maintenance Co., Iran)

Sustainability and Social Marketing Issues in Asia

ISBN: 978-1-80071-846-3, eISBN: 978-1-80071-845-6

Publication date: 26 January 2023


MAPNA Operation and Maintenance Company was established in 2003 to provide long-term services in the energy sector in Iran. This company delivered comprehensive solutions including operation and maintenance, overhaul and repair, commissioning, performance test and training in the fields of power and oil and gas. By 2021, the company had provided long-term operation and maintenance services in more than thirty power plants in Iran and had implemented more than 200 projects worth more than 300 million USD. MAPNA Operation and Maintenance Company believed that a sustainable and responsible management could be achieved through integrated management of the economic, social and environmental impacts of the business. This approach became more apparent when the company provided services countrywide, and they interacted with a wide range of stakeholders. In this context, efforts were made to create common values for both the organization and society. Some of the company’s long-term projects were in less developed areas of the country. One of the social issues in those regions was creating jobs for jobless people and preparing them to work in order to have a better life. The company policy in providing manpower for such projects was to employ indigenous manpower, training them and creating sustainable jobs for them. After hiring local workforce, the company provided professional and general training programs to improve their skills and knowledge. Also, the company was committed to prepare a healthy and safe work environment for employees to learn and comply with ethical and social norms and develop a sustainable environmental attitude by increasing the efficiency of using natural resources and controlling environmental pollution. Work-life balance programs were implemented to ensure a productive presence in the workplace and to maintain a healthy and meaningful family relationship for employees. This case aims to elaborate more on the challenges of the sustainable activities of the long-term projects that MAPNA Operation and Maintenance planned and implemented in terms of its corporate social responsibility and social entrepreneurship specifically in less developed areas.



Mokhber, M. and Sharifzadeh, E. (2023), "Creating Values Through Social Development: A Case of MAPNA Operation and Maintenance Company, Iran", Quoquab, F. and Mohammad, J. (Ed.) Sustainability and Social Marketing Issues in Asia, Emerald Publishing Limited, Leeds, pp. 147-165.



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