Fostering Sustainable Urban Farming in Malaysia: The Green Agenda of Urban Hijau^*

Abstract

This is a case study about the green agenda of Urban Hijau, a social enterprise which promotes urban farming as a way to a foster sustainability. It narrates how it started and progressed through the introduction of various sustainable farming systems. The landscape of farming with its opportunities and challenges such as embracing permaculture as a farming philosophy, and food security are presented. The case ends with questions which Urban Hijau has to address in order to sustain its social enterprise. Can a small urban farm contribute significantly to the food industry? If so, how? Is Urban Hijau on the right track?

Citation

Mason, C. and Ahmad, W.M.H.W. (2023), "Fostering Sustainable Urban Farming in Malaysia: The Green Agenda of Urban Hijau^*", Quoquab, F. and Mohammad, J. (Ed.) Sustainability and Social Marketing Issues in Asia, Emerald Publishing Limited, Leeds, pp. 39-56. https://doi.org/10.1108/978-1-80071-845-620231003