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Artificial Intelligence in Public Relations: Role and Implications

^aBI Norwegian Business School, Norway

^bUniversity of Tennessee, USA

ISBN: 978-1-80071-598-1, eISBN: 978-1-80071-597-4

Publication date: 27 June 2022

Buhmann, A. and White, C.L. (2022), "Artificial Intelligence in Public Relations: Role and Implications", Lipschultz, J.H., Freberg, K. and Luttrell, R. (Ed.) The Emerald Handbook of Computer-Mediated Communication and Social Media, Emerald Publishing Limited, Leeds, pp. 625-638. https://doi.org/10.1108/978-1-80071-597-420221036

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Emerald Publishing Limited