Index
The Value of Design in Retail and Branding
ISBN: 978-1-80071-580-6, eISBN: 978-1-80071-579-0
Publication date: 10 June 2021
This content is currently only available as a PDF
Citation
(2021), "Index", Quartier, K., Petermans, A., Melewar, T.C. and Dennis, C. (Ed.) The Value of Design in Retail and Branding, Emerald Publishing Limited, Leeds, pp. 225-230. https://doi.org/10.1108/978-1-80071-579-020211019
Publisher
:Emerald Publishing Limited
Copyright © 2021 by Emerald Publishing Limited
INDEX
Actual self
, 13
Actual social self
, 13
Added value
, 51, 88
of retail design
, 89–90
Aesthetic(s)
, 13–14
judgement
, 27–29
Amazon Dash Cart
, 17–18
Amazon Go
, 11
Ambience
, 86–87
Analysis integration
, 126
Anthropomorphism
, 112, 114
Appreciation in arts
, 27–29
Artefacts
, 69, 86–87
Artistic judgement
, 27–29
Atmospherics
, 87, 209, 211
Austrian school theory
, 73–74
Austrian theory
, 71
Autoethnography
, 147
exploration of concepts
, 147–149
findings
, 153–154
implications for business
, 154
methodology
, 149–150
story
, 151–153
Automated teller machine (ATM)
, 200
Behavioural economics
, 75–78
Behavioural sciences
, 85
Bottletop
, 15–16
Brand Design module
, 202
Brand(ing). See also Localising global brands
, 98–99
assets
, 180–181
extensions
, 97
fit
, 99–100, 103
importance of warmth in brand relationships
, 110–113
narratives
, 54–56
purpose
, 52–53
typicality
, 99–100
warmth
, 113–115
warmth in brand preferences
, 112–113
C-technique
, 31–33
Chain store, consistency of experience within
, 179
Changing principle
, 70–71
Classic economic theory
, 78
Classical School
, 69–70
Classical theory
, 72–73
Clothing manufacturing
, 53
Clustering
, 98–99
Co-creation
, 191, 194, 197–198
environment and setting
, 202
evaluative
, 200
generative
, 200
individual survey questionnaire
, 202–203
limitations
, 205
post design
, 202
practice by FRANK
, 199–202
pre-design phase
, 200
process
, 203–204
research design
, 202–203
Co-design
, 197–198
Collaboration
, 193
Colour decoration principles
, 31
Comic Sans
, 114
Confidence benefits
, 15
Consumer culture theory (CCT)
, 31
Consumer experience
, 89, 123, 193
Consumer value
, 68–69, 159
Consumers’ perception
, 88–89, 115
Control
, 14
Convenience
, 11
Corporate social responsibility (CSR)
, 54–56
Correction
, 71
Cortina
, 113–114
COVID-19 crisis
, 19–20, 223
Crossmodal correspondence index (CMCI)
, 44–45
Crossmodal correspondences
, 39–40
aim and scope of studies
, 41–42
methodology
, 42–46
results
, 46–48
studying concept of designing by
, 41–48
Cultural appropriation
, 190
Cultural exchange
, 189, 191, 194
Cultural interpretation
, 190
Culture
, 129
Customer experience
, 26–27, 39–40, 209
Customer in-store experience
, 137–138
Customer value
, 9, 68
conceptualisation
, 10–20
context
, 19–20
interaction between customer and store
, 10–11
multidimensional
, 11–19
personal
, 19
in physical retail
, 9
relevance
, 9–10
trade-off
, 11
Customer-to-customer interactions (CtoC interactions)
, 15
Cyberball
, 112–113
Cybercrimes
, 17
Dark stores
, 222
Design. See also Retail design
, 221
characteristics of design assignment
, 42–44
future of design in retail
, 221–223
key findings
, 164–165
methodology
, 44
research agenda and methodology
, 163–164
results
, 46–48
up-to-date summary on experience and value
, 161–162
Design outcome
methodology
, 44–46
results
, 47–48
Digital retailing
, 221–222
Digital technologies
, 54, 56, 111
Digitisation
, 185
E-personal touch
, 31
E-shopping
, 90
EcoAlf
, 51, 56–57, 59–60
Ecological benefits
, 15–16
Ecological costs
, 18
Ecological validity
, 213–214
Economic theories
, 67, 69–70, 75–77
Economic value
, 68–69
equation
, 67
Effort
, 16–17
Emotional well-being
, 88–89
Endogenous Growth Theory. See New Growth theory
Enjoyment
, 13
Environmental context
, 19–20
Environmental simulation techniques
, 209–210
advantages and disadvantages of representation media
, 215
evolution over time
, 212–214
method
, 210–211
research objectives
, 210
results
, 211–215
Escapism
, 14
Everyday low prices (EDLP)
, 16
Excellence
, 12
Expectations
, 130
Experience
economy
, 71, 159
of intended brand assets
, 179–180
predominance of
, 130
in relation to retail design
, 26–27
in retail design process
, 163
of sensorial and meaning properties
, 177–179
up-to-date summary on
, 161–162
web
, 26–27
Experiential retailing
, 161–162
Experiential stores
, 159–160
External influences (EI)
, 126
Eye-tracking
, 138, 140, 142
Familiarity
, 128–129
Fashion brands
, 53, 57
Fashion industry
, 53
Fast moving consumer goods (FMCG)
, 95, 97
Filtering approaches
, 127–128
Financial risk
, 18
‘Fishing for Litter’ project
, 58
Flagship stores
, 193
FRANK
, 198–199, 201
brand preference
, 204
co-creation practice by
, 199–202
flagship store
, 202–203
Fuzzy front end of design process
, 200
Gaze behaviour
, 140
Global brands
, 187–190
Globalisation
, 185
Grocery store designs
brand assets and sensorial and meaning properties
, 180–181
choice of retail designs
, 174
consistency of experience within chain store
, 179
experience of intended brand assets
, 179–180
experience of sensorial and meaning properties
, 177–179
measurement of experienced properties
, 175, 177
Harrods
, 88
Haverkamp theory
, 40–41
Hedonic value
, 68
Holism
, 39–40
Human capital
, 75
Ideal self
, 13
Ideal social self
, 13
In-store eye-tracking
, 138–139
Independent retailers
, 29
analysis
, 30
empirical findings
, 30–33
implications
, 33–34
media elicited interviews
, 30
methodological considerations
, 29–30
recruiting participants
, 29–30
theoretical considerations
, 26–29
Individual context
, 19
Individual crossmodal congruency score (ICMCS)
, 45–48
Information and communications technology (ICT)
, 54–56
Innovation
, 98–99
Institutional theory
, 71, 74
Integrated analysis
, 124–125
Intended brand assets, experience of
, 179–180
Interaction stimuli, culturally bound narrative of
, 127
International Colloquium of Design, Branding and Marketing (ICDBM)
, 3
Interpersonal benefits
, 15
Introspective research methods
, 149
JBC (Belgian fashion retailer)
, 13
Knowledge gaps
, 69
Labour theory of value
, 69–70
Laundromat services
, 72–73
Liberty
, 88
Local markets
, 187–190
Local shops, revaluation of
, 222–223
Localisation
, 185
Localised retail design
, 189–191, 194
Localising global brands
, 185–186
global brands and local markets
, 187–190
taste-making in retail design
, 186–187
Market context
, 19
Market value
, 68–69
Marketing
, 85
Maya principle
, 99–100
Memory
, 128–129
Mixed methods research design
, 86
Mobile eye-tracking
, 139
Multi-channel marketing
, 25
Multi-layered analysis process
, 125–126
Multi-layered omnichannel consumer experience
, 131
Multi-layered patchwork
, 126
Multisensory design
, 40
importance
, 41
Neo-classical School
, 69–70
Neo-classical theory
, 71–73
New Growth theory
, 71, 75
Nonprofits
, 111
Novelty
, 15
NTU-ADM
, 198–202
Omnichannel customer experience
, 123–125
analysis outcomes
, 131–133
culturally bound narrative of interaction stimuli
, 127
methodology
, 124–125
multi-layered analysis process
, 125–126
shared understanding
, 124
Omnichannel retailers
, 123–124
Online retail environment
, 39
Online shopping choices
, 154
Parameter theory
, 27
Performance risk
, 17–18
Personalisation
, 14, 128–129
personalisation-privacy paradox
, 17
Physical environment design (PED)
, 85–86, 88
application
, 86
Physical retail. See also Retail
, 9, 11
environment
, 39
stores
, 87
Physical risk
, 18
Plain Jane
, 141
Praxeology
, 73
Preferences
, 130
Price
, 16
Primark
, 191–193
Privacy risk
, 17
Product designers
, 40–41
Product excellence
, 12
Profit
, 70
Promotional pricing
, 16
Psychological analysis approaches
, 125, 131, 133
Psychology
, 85
of aesthetics
, 27
Purpose-led brand storytelling
, 54–56
Purpose-led brand/purpose-led marketing
, 52
Recognisability
, 95
Relational benefits
, 15
Representation media, advantages and disadvantages of
, 215
Retail
designers
, 34, 173–174
environments
, 137, 173
market
, 159
spaces
, 89
stores
, 86–88
Retail design
, 3, 72–73, 78, 85, 137–138
added value
, 89–90
for global brands
, 185
model
, 161
participants
, 139
procedure
, 139–140
process
, 160–161
proposal for
, 165–168
results
, 140–142
vs. researching
, 1–2
store setting
, 139
study set-up
, 139
taste-making in
, 186–187
translating academic knowledge
, 2–3
value and experience in
, 163
Retailer(s)
, 15, 34, 67, 89–90, 154
Belgian
, 16
designers
, 68–69
local
, 222–223
Rituals
, 96–97
Scan-and-go technology
, 14
Security risk
, 17
Self-congruity
, 12–13
Self-esteem
, 12–13
Self-image congruence
, 12–13
Self-narrative
, 150
Selfridges
, 88
Semantic transformation method
, 98–99
Service excellence
, 12
Shared value
, 52
Shop
, 25
Shopping destinations
, 85
Snuggle
, 112–113
bear
, 109
brand of laundry detergent
, 109
Social benefits
, 15
Social context
, 19
Social exclusion
, 111–112
consumption in coping with
, 112
Social groups
, 129
Social influence, habit formation, individual self, feelings and cognition, and tangibility model (SHIFT model)
, 54–55, 60
Social isolation
, 111–112
Social life cycle assessment
, 53
Societal benefits
, 16
Societal costs
, 18–19
Sociological analysis
, 126
Southwest Airlines
, 109, 111
Space
, 131
Spatiality
, 86–87
Special treatment benefits
, 15
Standardised retail design
, 188–189
Starbucks
, 14
Status
, 13
Stereoscope Coffee shop
, 15
Stimulus-organism-response approach (SOR approach)
, 33, 125
Store(s). See also Grocery store designs
, 222, 173
designs
, 185
retail
, 86–88
Stories
, 51
Storytelling
, 51
approach
, 150
brand purpose
, 52–53
case study
, 56–60
purpose-led brand
, 54–56
sustainability
, 53–54
theory and practice
, 52
Structural equation modelling (SEM)
, 86
Subjective personal introspection (SPI)
, 149
Supply chain
, 53
Sustainability
, 53–54
Sustainable development
, 53
Synesthetic correspondences. See Crossmodal correspondences
Taste-makers
, 186
Taste-making in retail design
, 186–187
Tentree
, 109
Tide
, 112–113
Time
, 16, 131
Traditionally sensory processing
, 40
Triangular DesignerSpace
brand extensions
, 97
interplay between branding and innovation
, 98–99
Maya principle
, 99–100
method
, 100–102
results
, 102–104
Triple bottom line
, 54
Undergraduate Research Experience on Campus (URECA)
, 203
Unilever
, 109
‘Upcycling the Oceans’ project
, 57
Urbanisation
, 185
Utilitarian value
, 68
Value
, 67–68
behavioural economics
, 75–78
co-creation
, 198
consumer
, 68–69
creation
, 70–75
design
, 78–79
economic
, 68–69
economic principles
, 70–75
economic theories and
, 69–70
in exchange theory
, 69–70
market
, 68–69
perceptions
, 10
proposition
, 9–10
of retail design
, 73, 163
systems
, 71
theories
, 69–70
up-to-date summary on
, 161–162
in use
, 69–70, 198
Virgin Mobile flagship store
, 193
Visual analogue scale (VAS)
, 44, 175
Warmth
, 109
in brand design
, 110
in brand preferences
, 112–113
brand warmth
, 113–115
consumption in coping with social exclusion
, 112
importance of warmth in brand relationships
, 110–113
increasing social isolation and impacts on consumers
, 111–112
Work method
, 42
- Prelims
- Introduction
- Part 1 The Value of…Design
- Chapter 1 Conceptualising Customer Value in Physical Retail: A Marketing Perspective
- Chapter 2 Appreciating and Judging the Design of Independent Retailers' Blended Concepts
- Chapter 3 The Added Value of Designing by Crossmodal Correspondences
- Chapter 4 Fashion and Lifestyle Brands: Storytelling within Purpose-Led Brands in Order to Contribute to Growth
- Part 2 The Value of…Experience
- Chapter 5 The Influence of Economic Theories on the Value of Retail Design: A Designer’s Perspective
- Chapter 6 The Added Value of Retail Design for the New Age of Consumerism
- Chapter 7 The Triangular Designers’ Space: Methodical Approach to Balance Brand Typicality and Novelty
- Chapter 8 The Importance of Warmth in Brand Design
- Part 3 The Value of…Context
- Chapter 9 Virtually the Same: Understanding Consumer Experience in an Omnichannel Environment
- Chapter 10 Retail Design as a Communication Strategy: Exploring Customer Experience via Eye-tracking
- Chapter 11 Exploring In-store Shopping Experiences and Resultant Purchasing Influence: An Autoethnographic Approach
- Chapter 12 Designing Valuable Experiential Retail Environments: A Review of the Design Process
- Part 4 The Value of…Interdisciplinarity
- Chapter 13 The Interlink between Sensorial and Meaning Properties of a Retail Design and Brand Assets: A Comparison of Three Grocery Store Designs
- Chapter 14 Local Collaboration in Retail Design: A Strategy for Localising Global Brands
- Chapter 15 Evidencing Value Creation in ‘Value Co-creation’: A Case Study of Singapore's Second Largest Banking Group
- Chapter 16 Environmental Simulation Techniques in Retailing: A Review from a Store Atmospheric and Customer Experience Perspective
- Conclusion
- Index